“E-commerce is not just a luxury anymore for any businesses, it is now another necessary channel to increase exposure and reach,” he said. In order to entice local businesses to join the platform - many of which are likely to have little to no e-commerce experience – Alibaba’s Middle East and Africa managing partner Youssef Mohamed said that they have already planned out comprehensive packages which include very in-depth assistance for firms. “The pavilions have been well-recognised as a good strategy for firms to gain better exposure and be more directly seen by global buyers, and we hope to replicate this success for Dubai as well.” “We have already seen many countries develop their own country pavilions to great success including India, Italy, Japan, Pakistan, Kazakhstan and more – with food and beverage being anchor categories for several of these. “Amongst some key categories that are very well-matched include sugar, chocolate, baked goods, tea, concentrated milk, meat, juices, nuts and many more. “Food and beverage is already in general a major target industry for us in FY2023, and based on our research we have noted that this is very well-matched with what Dubai firms already export,” said Song. We will be doing this beginning with the establishment of the Dubai Pavillion, and I hereby announce the kickoff of this project which will bring many more opportunities and success to UAE companies.”įood and beverage firms have been identified as a major target for Alibaba, with the firm’s Global Strategic Partnerships Head Tim Song highlighting this sector as a big industry for growth in 2023. “As such, from mid-2022 discussions have already been in place between Alibaba and the Dubai Industries and Exports on ways to increase Dubai’s presence on Alibaba. We know that firms here have gained reach to over 200 countries via this platform, and we wanted to take this a step further with more collaboration. “Alibaba not new to the Middle East and especially Dubai, with 830 UAE companies with almost 12000 products on UAE till date since we entered the region 15 years ago. “The power of online e-commerce has made cross-border trade more accessible than ever especially post-pandemic, and this applies to both B2C and B2B businesses,” Wang told the floor at the recent Dubai Pavillion announcement virtual event, hosted in conjunction with Dubai Industries and Exports Director Exporter Services Abdulrahman Alhosany. E-commerce has been a booming retail market in many countries for several years, but in the Middle Eastern region this trend only really started to pick up steam in the last couple of years due to the COVID-19 pandemic.Įven so, research by global e-commerce firm Shopify has shown that at present online retail only makes up about 2% of sales in the market, and although this number is growing rapidly due to rising wealth and demand for convenience in the region, firms looking to grow at a more accelerated pace whilst still in tandem with the e-commerce trend are undoubtedly looking further.Īccording to Alibaba CMO Liz Wang, this was a trend that the firm picked up on when in discussion with Dubai Industries and Exports, leading to the establishment of the Dubai Pavillion project on Alibaba.
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