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French Toast Crunch in 1995 and again in 2015.

There have been at least five offshoots of the cereal: This was changed in 2004 to "Breakfast on a whole other level", which was replaced with "Crave those crazy squares" in 2009. In 1997, appealing to adult-oriented programming, a campaign featured the slogan "The adult thing to do", mostly centering on "adult" things reverting to children's, including cereal (for instance, a fictional "adult" cereal named "Health Pellets" is replaced with Cinnamon Toast Crunch). In 2009, the slogan became "Crave those crazy squares". Starting in 1995, it was given the slogan, "The taste you can see." In 2007, Cinnamon Toast Crunch experimented with a new slogan, "It's That Intense", but switched back after poor reception. Originally, the three bakers were the mascots and the cereal did not have a slogan. The original formulation contained 10 grams per 3/4 cup serving, while the 2012 reformulation (still current as of 2021 ) contains 9 grams sugar per 3/4 cup serving. Cinnamon Toast Crunch was reformulated in an industry-led sugar reduction effort in 2012. A single serving also contains 1 g of protein. One serving has 25 g of total carbohydrates with 2 g of dietary fiber and 9 g of sugars with 14 g of other carbohydrates. A single serving has 3 g of total fat, no cholesterol, 220 mg of sodium, and 45 mg of potassium. One serving of Cinnamon Toast Crunch cereal, equal to ¾ cup (177 mL) or 31 g, has 130 calories (544 kJ), or 170 calories (711 kJ) with ½ cup (118 mL) of skim milk. Description Close-up of Cinnamon Toast CrunchĬinnamon Toast Crunch consists of whole grain wheat and rice squares about 1.37cm in size, which are then coated with a blend of cinnamon and sugar, and fortified with various vitamins and minerals.

The name was once again changed to its current name of Curiously Cinnamon, produced by Cereal Partners under the Nestlé brand. The name was later changed to Cinnamon Grahams, similar to Golden Grahams, another Nestlé product. The product was first introduced to the United Kingdom and Ireland in 1998 by Cereal Partners, as Cinnamon Toast Crunch, the same name as the popular North American cereal brand. In 1991, the younger bakers were dropped, leaving Wendell as the sole mascot for several years. The other two bakers, known as Bob and Quello, were considerably more youthful in appearance than Wendell. Starting in 1985 there were three animated bakers as the mascots, one of which is named Wendell. The child received a set of Hot Wheels toys as a grand prize. It was invented by scientist John Mendesh and General Mills assistant product manager Elisabeth Trach after receiving the idea from an unnamed child in a "give us your best idea for a cereal" radio contest held by General Mills. Originally, the cereal was plain squares but currently features cinnamon-colored swirling on each piece. Wendell was replaced as a mascot by the "Crazy Squares", sentient Cinnamon Toast Crunch squares that often eat each other in commercials. The product was originally marketed outside Europe with the mascot of a jolly baker named Wendell. In Poland and Russia the cereal is sold in bags. In most European countries and North America, the product is sold in boxes. The cereal is puffed and when immersed in milk, it makes a "snap" noise, similar to Rice Krispies.

The cereal consists of small squares or rectangles of wheat and rice covered with cinnamon and sugar. First produced in 1984, the cereal aims to provide the taste of cinnamon toast in a crunch cereal format. "Crispy, Sweetened Whole Wheat & Rice Cereal"Ĭinnamon Toast Crunch (CTC), known as Croque-Cannelle in French Canada and Curiously Cinnamon in the UK (previously Cinnamon Grahams), and as a variant called Cini Minis in other European and Latin American countries, is a brand of breakfast cereal produced by General Mills and Nestlé.